Branding Methodology


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Exploratory Phase

The Exploratory Phase is where we get to know you, your brand, the goals and aspirations for your business, non-profit,  or talent, and your understanding of your target audience. We dig deep to analyze and uncover the best ways to enhance your unique story.


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Strategy Clarification Phase

The Strategy Clarification Phase is where we review other entities in your market, similar product offerings at each level of design execution and what brand voice is best suited for your specific design needs. Our primary objective in this phase is to clearly define the arenas where your brand can be best understood. Then we figure out how to best communicate that position to the right people.


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Planning and Execution Phase

Once we’ve agreed on a strategy, we figure out how your brand should look, feel, and sound.


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Creating Touchpoints

The more opportunities your customer has to interact  with your brand the better. We create smart solutions to maximize your touchpoints. Putting your story in front of the right people at the right time and for the right reasons. 


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Creating Brand Collateral

From concept to creation, we see you, we understand you and we tell your story through physical and digital environments, social media and print. It's the Fresh Fox way.